Download E-books Business Management for the Equine Industry PDF

By Sharon Eastwood

Written by means of a crew of experts who mix sleek enterprise wisdom with a long time of direct event of operating within the equine undefined, this e-book bridges the distance among sleek company thought and equine enterprise perform. After offering overviews of the equestrian and the livery region as a close instance, half I (Assessing a enterprise) units out easy methods to entry the enterprise setting, externally, competitively and with reference to its inner resources.

Part 2 (Management) is going directly to take care of source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a chain of case histories to demonstrate the foundations as mentioned partially 1 and 2.

No different booklet applies a very glossy company method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a crew of equine company specialists supplying a variety of recommendation and providers to the industry.

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